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GREENwashing

Let’s struggle for a better world

The future is in the hands of the youth.

Let’s struggle for a better world.

It’s greenwashing when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush.

Organic washing is in the same mood, by the way...

Greenwashing
greenwashing origin
green wording
hidden trade off sin
sin of no proof
false labels

Another example of worshiping false label :

- A restaurant in Key West promote a "Sustainable Organic EcoBar Wine" list but there is not any organic wine in the wine list...Its GREENWASHING !!!

With the "exception" of "organic", this restaurant and bar does not provide information about other environmental impacts (what about recycling ?)

And, "Sustainable" is not a global unique label !

Be attentive, this is typically the best greenwashing you can find locally !

Another example of a bad sense of communication ? This supermarket promote an organic corner for some organic vegetables. But do you think this garlic from China or thoses dried tomatoes from turkey are organic too ? ORGANIC washing ?

Organicwashing key west

Sustainability labels on food products : Consumer motivation, understanding and use.

Four sustainability labels are examples for measuring understanding and use. Two labels deal with the environmental dimension of sustainability (Rainforest Alliance, Carbon Footprint) and the two others with the ethical dimension (Fair Trade, Animal Welfare), with considerable differences expected regarding consumer awareness and understanding of the labels. Furthermore, all four labels are used internationally and can be considered most widespread in their use on food and drink products.

See the genuine sustainable food policy.

 

Green Washing Coca Cola...

the lesser of two evil
sin of fibbing

The Comenius programme, Europe. 2011

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